Kotler, Kevin Lane Keller People Also Search:marketing management 14th edition pdfmarketing management 14th edition kotler and keller pdfmarketing management 14th edition test bankmarketing management 14th edition pdf downloadmarketing management 14th edition philip kotler ebooka preface to marketing management 14th edition pdf. Managing a Holistic Marketing Organization Product details:Language: EnglishISBN-10: ISBN-13: 9926ISBN-13: 926Author: Philip T. Introducing New Marketing OfferingsChapter 21. Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal SellingPart 8: Creating Successful Long-Term GrowthChapter 20. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public RelationsChapter 19. Designing and Managing Integrated Marketing CommunicationsChapter 18. Managing Retailing, Wholesaling, and LogisticsPart 7: Communicating ValueChapter 17. Developing Pricing Strategies and ProgramsPart 6: Delivering ValueChapter 15.ĭesigning and Managing Integrated MarketingChapter 16. Designing and Managing ServicesChapter 14. Competitive DynamicsPart 5: Shaping the MarketChapter 12. Creating Brand Equit圜hapter 10.Ĭrafting the Brand PositionChapter 11. Identifying Market Segments and TargetsPart 4: Building Strong BrandsChapter 9. Creating Long-term Loyalty RelationshipsChapter 6. Conducting Marketing Research and Forecasting on DemandPart 3: Connecting with CustomersChapter 5. Gathering Information and Scanning the EnvironmentChapter 4. Developing Marketing Strategies and PlansPart 2: Capturing Marketing InsightsChapter 3. Defining Marketing for the 21st Centur圜hapter 2. Table of Content:Part 1: Understanding Marketing ManagementChapter 1.
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